Overview
The Digital Marketing Specialist will be responsible for assisting the Digital Marketing department in developing, deploying, and optimizing organic social media and paid digital advertising campaigns as well as reporting on them.
The position will be expected to understand business goals and objectives and must be able to analyze and clearly explain campaign performance and improvement recommendations. The ideal candidate will have a passion for staying on the cutting edge of evolving digital advertising tactics and will be encouraged to bring forward suggestions for new digital advertising channels and platforms.
Core Responsibilities
Assist in the development, deployment, and optimization of paid search, display, video, and social media campaigns in support of business marketing goals, including:
Identifying the best digital channels and targeting techniques to reach a target audience
Keyword research, selection, testing, and optimization
Ad copy creation, testing, and optimization
Testing of landing pages and recommending improvements
Analyzing, optimizing, and managing existing channels as well as developing/testing new channels for future growth
Reporting and analysis of campaign performance for internal and client use
Other digital marketing duties as assigned
Skills Qualifications
Required:
3-5 years of Organic Social media experience
Experience working with YouTube, Facebook, Instagram, and LinkedIn, and other similar platforms is a must
Experience with Marketo or similar solutions
Understanding of the marketing funnel
Strong analytical skills and experience with data analysis
Excellent verbal and written communication skills
Ability to work independently and as a member of the Marketing and Customer Experience team
Ability to multitask, meet deadlines, and manage priorities
Positive attitude, driven, and an energetic team player
Preferred:
Experience in creating content for Catholic organizations, for example, a church, diocese, or school
2-3 years Paid Search/SEM campaign management experience
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