Job Description

About the Company

AS Beauty is one of the fastest-growing cosmetic companies in the market today. We are a family-run business based in New York, NY, focused on developing global beauty brands that deliver real-world solutions to a diverse consumer base. AS Beauty’s portfolio includes renowned brands Laura Geller Beauty, Bliss, Cover FX, Julep Beauty, and Mally Beauty. We are continually developing products that are innovative, effective, and ensure that our customers feel beautiful inside and out.

About the Role

We’re seeking a performance-driven UI/UX Designer to lead the execution and evolution of our digital experiences across web, landing pages, and mobile app. In this role, you will design intuitive, visually polished experiences that elevate the brand while driving engagement, conversion, and usability. You’ll balance strong design craft with data-informed decision-making, using user behavior and performance insights to guide UX improvements. The ideal candidate brings 5+ years of UI/UX experience, a strong portfolio showcasing thoughtful problem-solving and high-quality visual design, and advanced proficiency in Figma.

Responsibilities

• Lead the execution of UI/UX focused web design across website features, landing pages, mobile app, and other digital innovations
• Ensure that user experience is a primary consideration in all creative projects, defining user journeys and educating stakeholders on UX best practices.
• Own the management, scalability, and ongoing evolution of the website’s component library.
• Partner cross-functionally with Creative, Development, CRO, Digital Merchandising, Customer Service, Marketing, and other stakeholders to ensure design feasibility, consistency, and alignment with business objectives.
• Analyze user behavior, performance data, and testing results to create ADA-compliant wireframes and prototypes, optimizing end-to-end user journeys for clarity, accessibility, and conversion.
• Design, build, and optimize landing pages to support marketing campaigns, improve conversion rates, and enhance user engagement.
• Provide strategic UI/UX guidance for third-party website initiatives, ensuring alignment with brand standards and business goals.
• Stay ahead of industry trends through competitive and cross-industry research, championing new technologies and innovative UX solutions.
• Incorporate customer insights from the customer experience team into design decisions to improve usability and experience.
• Establish and refine the UI/UX Roadmap, efficient workflows, processes, and systems to deliver high-quality work on time.

Qualifications

• 5+ years of experience in UI/UX design, balancing user needs, business goals, and technical constraints.
• A bachelor (or higher) degree or equivalent training in Graphic Design, Web Design or Digital Media.
• A strong portfolio showcasing successful projects that demonstrate the ability to integrate business priorities into UX design solutions.
• Advanced proficiency in Figma, including component libraries, wireframes, and interactive prototypes.
• Performance-driven mindset with experience using data, testing, and KPIs to guide UX decisions and drive measurable improvements in conversion and engagement.
• Solid understanding of performance metrics, ROI, and how design decisions impact business results.
• Experience with usability testing and end-to-end digital product development.
• Working knowledge of digital marketing fundamentals, including content strategy and SEO best practices.
• Experience collaborating with external agencies and cross-functional teams.
• Highly organized with strong attention to detail and the ability to manage multiple projects under pressure.
• Demonstrated ability to adopt, evaluate, and implement new tools, technologies, and UX methodologies.
• Curious, iterative, and committed to continuous learning and industry best practices.
• Self-motivated, proactive, and comfortable working independently while thriving in collaborative environments.
• Proven ability to balance multiple projects under pressure, with prior project management experience preferred.

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